WHY VIDEO?

Video continues to be one of the most effective elements in a digital marketing strategy and with good reason.

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.

Marketing videos can take many forms, such as:​

Explainer Video.

  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

  • 6 out of 10 people would rather watch online videos than television. (Google)

  • Mobile video consumption rises by 100% every year. (Insivia)

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

Video Ads.

  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)

  • YouTube is the second most popular website after Google. (Alexa)

  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)

Testimonial.

  • 59% of executives say they would rather watch a video than read text. (Wordstream)

  • 75% of all video plays are on mobile devices. (eMarketer)

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Product Video.

  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)

  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)

  • 92% of users watching video on mobile will share it with others. (Wordstream)

  • By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

or just listen to this guy.